Stop learning AI. Start building with it.
Practical AI for the people running the machine — not the people theorising about it.
The Commodification of Virtue: Why "Kindness" is a Systemic Failure, Not a Strategy
New videos coming soon — subscribe to the channel to get notified.
The Philosophy
"The people who win the next decade won't be the ones who understood AI first. They'll be the ones who built with it first."
From the Substack
View AllThe Commodification of Virtue: Why "Kindness" is a Systemic Failure, Not a Strategy
Analyzes the error of turning intrinsic human values into transactional business assets.
The Onboarding Mirage: Why Feature Tours Fail and How to Design for Customer Outcomes in the First 90 Days
The journey that leads customers to become loyal to your brand involves effective strategies and practices.
Surviving the Tech Winter
Why Narrow Specialists Are Being Replaced by "T-Shaped" Builders
On YouTube
ChannelJoin operators who've stopped theorising.
Practical AI for operators. No fluff. Direct to your inbox.
You'll be taken to Substack to confirm your subscription — takes just one click.