Stop learning AI. Start building with it.
Practical AI for the people running the machine — not the people theorising about it.
The Philosophy
"The people who win the next decade won't be the ones who understood AI first. They'll be the ones who built with it first."
From the Substack
View AllAll Motion Is Not Progress: Why Your Metrics Are Measuring the Wrong Thing
Your CS health scores measure activity, not value. Goodhart's Law explains why page views aren't ROI, and what to track instead to protect revenue at renewal.
The Architecture of De-Identification
The intersection of neuroscience, work identity, and practical frameworks for knowledge workers who want to perform without being consumed by what they produce.
Build vs. Buy: A CSM’s Guide to Navigating the Conversation
A practical guide for Customer Success Managers. How to have a complete, confident build vs. buy conversation with customers who are considering going it alone.
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